From learning about how premieres work, signing up to be reminded, joining the day of the premiere, joining late, watching previous premieres, there were lots of situations to consider. Sketching really helped me better understand the various contexts that users would navigate the new feature, and begin ideating all the different pathways users could discover and interact with the new feature. View all sketches here

Using Maze, I conducted usability tests to determine whether this new feature achieved my high level design goals. Since this was a conceptual project, there wasn’t a direct way for me to quantify how it could retain and grow Disney+’s user base, but user feedback was crucial in validating my design goals of adding delight. I tested four scenarios for overall feature discoverability, ease of navigation, and to gauge how delightful and valuable users found the service.

Consuming digital entertainment has become a staple part of the quarantine existence for me and so I was really inspired to think about how I could create a way for audiences to connect over this shared experience. I’ve always been amazed at the magic that the teams at Disney+ bring to their original content and really enjoyed stepping into their shoes to think of creative ways to excite and engage their users. I’m excited to see the possibility of how entertainment and streaming services will begin to utilize livestreams in the future, and continue to innovate to make the digital streaming experience more interconnected and joyful.

There is so much to learn when implementing a new feature into an existing product. I had to deep dive to really understand and implement UI elements that were consistent to the existing Disney+ brand guidelines, while also incorporating new live-streaming elements in a way that is familiar and understandable to the user.