Bad Knee Media Brief

To keep himself calmed down during games and to avoid being a "coach dad", Aric Roush picked up a camera and started taking pictures at his sons’ sporting events. Today, he take pictures for most of the Naperville North High School Football and Basketball teams as well as for several local youth sports organizations. Bad Knee Media was founded so athletes and their families could share in these gametime images together.

My client wanted to play around with the concept of "bad" meaning "naughty, playful, mischievous." We decided to think of a character pictorial mark to use to bring the vision to life. Below is the final brand guidelines I handed off to my client.